Is bleach really the enemy?
Well it certainly seems that way given how much it's been slandered within the hairdressing industry for as long as I can actually remember.
Let's be honest as a service scalp bleaching has got a pretty bad rep, but why is that? My money is on all the clickbait thats social media throws in our faces, and the negative statements we have ALL heard before.
Over here in my world, us hairdressers are shifting that narrative, showing not only to the industry, but the world that scalp bleaching really isn't the enemy.